Digital Marketing Manager

About:

Innowi empowers restaurants to easily scale their businesses, diversify revenue streams, and provide a better customer experience – with the help of our complete restaurant management solution through our Kiosk, QR Code Ordering, Online Ordering, Restaurant POS, KDS, Admin app, Marketing & Rewards, Reporting & Analytics, Employee Management, and much more!

Responsibilities

• Oversee the development and maintenance of the company’s brand identity. Ensure brand consistency across all marketing channels and materials.
• Conduct market research to identify trends, opportunities, and customer insights. Use data-driven insights to inform marketing strategies and decision-making.
• Plan, execute, and measure the effectiveness of marketing campaigns across various channels, including digital, social media, traditional, and events.
• Lead digital marketing efforts, including SEO, SEM, email marketing, and social media marketing. Stay updated on digital marketing trends and technologies.
• Develop a content strategy that engages and educates our target audience. Oversee the creation of high-quality content, including blog posts, videos, info graphics, and more.
• Utilize data analytics and marketing metrics to track campaign performance, measure ROI, and make data-driven improvements.
• Develop and implement a forward-thinking marketing strategy that aligns with the company’s overall goals and objectives. Provide leadership and direction to the marketing team.
• Work closely with the design team to create appealing artworks for social media campaigns
• Has good understanding of running conversion campaigns, search campaigns and video campaigns that can help increase orders for client, have focus on revenue growth, knows tracking tools like Google Tag Manager and Meta Pixel integration
• Work collaborative with the Sales team to meet revenue and growth targets for the company
• Can setup and use Google Analytics
• Is comfortable in using MS Office, especially MS Excel, PowerPoint and Word

Requirements:

• Minimum of 8-10 years of experience in Digital Marketing
• Experience in a product based tech company is a plus
• Has a growth mindset with a strong focus on analytics
• Core interest and achievements are on the digital marketing side
• Excellent written and verbal communication
• Has a growth mindset
• Bachelor or Master’s from a reputable university

Benefits:

• Market Leading Salary
• OPD (100K/ Per Annum)
• Annual Bonus (On both Eid)
• Medical Insurance
• Life Insurance
• Company sponsored paid courses
• Monthly recreational activities

Timings:

• 9:00 PM – 6:00 AM (Night Shift)

Location:

• Gulberg 3, Lahore