Founders

The people who started it.

Eleven years ago they saw independent restaurants getting squeezed from every direction. They decided to do something about it.

Vaseem Anjum

Chief Executive Officer

Runs on espresso and urgency

Asif Rao

President & Co-Founder

Gym at 5am, boardroom at 8am

Shayan Toor

Chief Growth Officer

Hasn’t missed a morning run in 4 years

Albert Nardelli

Chief Customer Officer

Orders his steak the same way every time

Investors

Backed by people who've seen it work.

The independent restaurant market is massive and massively underserved. Innowi is building the financial infrastructure that gives those restaurants a fighting chance.

Daniel Weston

General Partner @ Threshold Ventures

I’ve seen a lot of restaurant tech companies. Most of them extract value from restaurants. Innowi is one of the very few that actually creates it.

Rachel Kim

Founder & CEO @ Harvest Capital

The commission model was always going to break. Innowi saw that earlier than anyone. That’s why I backed them.”

Marcus Holt

Managing Director @ Ridgeline Partners

Innowi is one of the most operator-obsessed companies I’ve invested in. Every decision they make starts with the restaurant owner. That’s rare.

Priya Mehta

Partner @ Foundry Group West

How we work

The principles behind every decision.

Restaurants first

Every product decision starts with one question: does this help a restaurant owner keep more of what they earn?

Honest technology

No hidden fees. No commission model. No platform that benefits when the restaurant loses. What you see is what you pay.

Built for the real world

Restaurant technology has to work at 7pm on a Friday when the WiFi drops and the kitchen is in the weeds. We build for that.

Partners in the outcome

When a restaurant on Innowi grows, we consider that a team success. Their growth is the metric we actually care about.

Leadership team

The team that runs the operation.

Mehraj Mohammad

Head of Product

Zaid Tariq

Head of Android

Abu Turab

Head of Backend

Junaid Shabbir

Head of Quality Assurance

Raf Aken

Head of Sales

Maheen Adil

Head of Design & Creative

Mobeen Ahmed

Head of Web

Christine Jane

Head of Business Operations

Ali Raza

Head of Menu Engineering

Quos Afzal

Business Operations Lead

Aima Raza

Marketing Operations Lead

Shehryar Sultan

Head of People & HR

We're Hiring

Join the team that's giving restaurants back what they earn.

If you believe restaurants deserve better technology and better economics we'd like to talk.