Tips to Get Online Reviews for Your Restaurant
31% of customers would spend more money at a restaurant with positive reviews. However, 22% of customers said they would avoid purchasing something from a restaurant that has received at least one bad review. These statistics are not random coincidences. Online restaurant reviews have become increasingly significant in recent years. Every restaurant business wants to do its best. Especially when it comes to gathering positive online reviews that are a reflection of its exceptional service. It determines how customers select the restaurants they will continue to support. Let’s take a look at how you can increase online reviews for businesses and boost revenue.
Build A Strong Online Presence
The majority of potential customers look for your restaurant online. This suggests that the information on your restaurant’s website should be accurate. The lack of relevancy of your website and other digital channels will discourage your clients from leaving reviews. You must create a presence for your brand across all important channels.- Improve the ease with which customers may find you on your website, social media channels, and review sites.
- Keep an eye on your web presence. Make sure that all of the information about your restaurant is up to date. Including the helpline numbers, menu, location, and images.
Encourage Reviews From Your Loyal Customers
Asking your loyal customers to leave a review is the best approach to increasing the number of online ones. It’s striking that 72% of people who were requested to write a review did so. Here are some approaches for getting customer reviews:- Place QR codes guiding guests to the review page on tables.
- Make the request in person (ask them to scan the QR code or hand over a tablet)
- Requests for personalized emails
- Social Media posts
- Text messages
- Print a note on the receipt
Respond to Positive and Negative Reviews
Responding to the Google reviews from your customers shows that you value them and care about the reputation of your brand. Make sure you respond to negative reviews just as quickly as you do to good reviews. Positively responding to reviews that aren’t in your favor will significantly improve the guest’s experience. Public or private responses are both acceptable as long as they are handled politely.
Incentivize Your Customers
Offering rewards to customers is a smart move. Especially to those who take the time to write positive reviews and upload photos of your restaurant. Giving these clients discounts, meal vouchers, coupons, and other incentives would help your restaurant receive more favorable reviews and promote business. While offering incentives to generate more reviews might seem like a good idea, it should be done with subtlety. If an unhappy customer leaves a bad review, you can make things right by giving them a free meal. Or even a particular percentage of discount on their next visit can do the trick.
Repost The User-Generated Content
Utilizing user-generated content (UGC) can be a highly effective approach in increasing brand exposure. And also showcasing content created by your customers. UGC encompasses more than just customer reviews as creative marketing teams are discovering new ways to leverage user content in order to expand their brand, generate leads, and boost sales. UGC is the digital version of word-of-mouth marketing. Since consumers tend to believe the opinions of those they trust, word-of-mouth branding is already an effective strategy. These stories are compelling because the people telling them about a product or service have nothing to gain. Content marketing involves developing and sharing online content with a specific audience. It has become a crucial component of customer communication in marketing. The advancement of technology has changed the way consumers interact and consume content. Thus, making UGC a potent content marketing tool for building brand recognition, and trust, and driving sales growth. Here are some ideas to showcase your UGC:- Social Media
- Social Campaigns
- Blogs
- User-Generated Images
Make Use Of Restaurant Analytics
When aptly analyzed, restaurant analytics can significantly contribute to the success of your business. The information you gather on your customers’ behavior and preferences can provide valuable insights into their expectations when dining out. There are several ways to utilize restaurant metrics and analytics to your advantage. First, carefully scrutinize your customers’ behavior. Such as the time of day they visit your restaurant and the frequency of their visits, to know their habits. Additionally, it’s essential to pay attention to the popularity of the various dishes you serve. This will help you determine which ones to improve and which ones to continue offering. By leveraging restaurant analytics, you can have happy customers. As a result, this’ll increase the likelihood of receiving more favorable online reviews overall.
