TechCrunch: Walmart and Target embrace in-store mobile checkout for the holidays
Two of the U.S.’s largest brick-and-mortar retailers, Walmart and Target, are launching new mobile checkout systems in their stores to accommodate the influx of shoppers expected during the 2018 holiday season. Walmart says it’s expanding its “Check Out With Me” service to every Supercenter by Black Friday, while Target’s recently launched “Skip the Line” mobile checkout service is available nationwide and will have extra staff throughout the store during the busier shopping days.
Walmart first began testing Check Out With Me in April this year across hundreds of U.S. stores.
The system involves store staff wearing a small carrying case equipped with a Bluetooth receipt printer, and a cellular device that works as both a barcode scanner and credit card swiper for transactions.
Initially, Walmart tested the solution in its Lawn & Garden centers across 350 stores, where there’s more need for a mobile checkout solution.
Instead of customers having to lug heavy items — like bags of mulch and potted plants — to a checkout station, a Walmart team member could instead just scan the item on the shelf, so it can be loaded directly into the customer’s car afterwards.
Now that checkout system will make its way to Walmart’s more than 3,000 Supercenters across the U.S. Starting on Black Friday, store associates will be positioned in the busiest areas of the stores, including not only the garden center as before, but also in other high-traffic areas like electronics and “action alley” — the areas featuring special promotions in the aisles.
“Associates will help customers pay and go by simply swiping their credit card and providing them with a paper or electronic receipt for their purchase,” the retailer explained.
The expansion of mobile checkout was one of several holiday plans Walmart announced, including an expanded assortment of brands, digital maps inside the Walmart app, the updated Walmart.com website, free two-day shipping from marketplace sellers and more.