NBC: Soon you'll be able to check out at Walmart without going to the register

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Walmart’s new online shopping offers coincide with Target’s new shipping offers. Last week the Minneapolis-based retailer unveiled a new promotion that offers free two-day shipping on most of its items with no minimum purchase necessary. Amazon is also getting in on the shipping battle, offering its Prime members free one-day shipping on a number of its items, with a minimum purchase of $35.

Retail analysts say offering consumers an enhanced online shopping experience is key, as more consumers than ever before are expected to shop online this holiday season.

“We’re seeing shoppers go online more and more,” said Hitha Herzog, a retail analyst for H Squared Research. “That whole in-store shopping experience is dwindling.”

Online shopping is expected to grow 20 percent this holiday season, to more than $120 billion — though online purchasing is still only about 10 percent of all retail.